Mixing type in with other elements is something I don’t see a lot of. I think it’s interesting when type makes other shapes. This reminds me of a project I did in high school where we had to use one word like “pear” over and over again to make up a pear. Here they actually just wrote on the fruit itself! It’s funny that the designer is messing with your head by having other fruit names on a pear like peach and plum. I like that they used the phrase “An apple a day keeps the doctor away”. There is just something interesting about seeing the text over the tangible object that we pick up every day.