The first image of this I saw was on the side of a building. Having the cityscape making up the word DKNY Surrounded by black and 5 stories high is quite a statement. DKNY really pops right off the wall and smacks you in the face! Bam! I think this would be a good example of something that would make a quick impression as you drove by in your car. When driving you only have a couple seconds to read something so having the whole building be one word is a definite plus.